BMW X & M SCULPTURE

Smart Kinetic Exhibits, Travel/Trade Show
premiered 2011


Client & Partner: MESO & Mutabor

At the IAA 2011 in Frankfurt BMW launched a set of interactive robotic exhibits. To explain the BMW xDrive Technology a mesmerizing effect was createrd by bringing together two independent movements: the robot playfully driving a car and the animated road on the display.


The second robot shows technical features of the new BMW “M5”. It expertly conveys the dynamic feeling and technological performance that are at the heart of BMW M values. In a breathtaking moment, the visitors’ fingers can precisely control the full robotic power in real-time.

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